Creative Components of Viral Video

December 29, 2013

You have just 10 seconds to capture your online viewer, which means you better save the best stuff for the first few seconds and grab hold of your audience. Statistics by Visible Measures (2010) illustrate just how fickle online viewers can be: “People watching television tend to be sitting on comfy sofas with a dinner […]

Read the full article →

Emotion Drives Action

December 16, 2013

Emotions and feelings play an important role in guiding a person’s decision-making behavior. “The most basic form of feeling is affect, the sense (not necessarily conscious) that something is good or bad,” writes Slovic (2007). These affective responses occur “rapidly and automatically” (Slovic, 2007). We quickly associate feelings with words like “treasure” or the word […]

Read the full article →

Viral Messages Connect Emotionally

December 13, 2013

In the online medium connecting with a viewer quickly and evoking an emotional response are shown to be indicators leading to the viral spread of video. Dobele et al. (2007) found in their research a distinct relationship between emotion and forwarding behavior for a viral message. Forwarding of a message on the Internet is a […]

Read the full article →

Going Viral: Three Definitions of Viral Video

November 18, 2013

Going viral is a standard idea about how communication happens on the web (Boynton, 2009). There are loose definitions about what “going viral” means. Re-evaluating the term means it is necessary to understand the pervading definitions of this social phenomenon. University of Southern California Communication Professor, Henry Jenkins says many talk as if things just […]

Read the full article →

Master’s Thesis: Creating Seed Networks to Go Viral

November 13, 2013

I researched the dynamics of viral videos at American University. Here is the introduction to the research: Link to entire thesis: www.american.edu/communication/a-rockett There are over two billion views a day on YouTube (that’s 60 billion over a month), which is nearly double the prime-time audience of all three major U.S. broadcast networks combined. Forty-eight hours of […]

Read the full article →

Behind Kony 2012’s Viral Video Success

November 12, 2013

“Kony 2012” has set a new benchmark for Web advocacy videos becoming the most viral video in Internet history. The YouTube uploaded video has nearly 89 million views, and there are millions of additional views on video sites throughout the Internet. Visible Measures (2012), an analytics and advertising platform for social video says if you […]

Read the full article →

← Previous Entries

Next Entries →