The Rockefeller Foundation Highlights My China video as a TOP 2013 story

January 13, 2014

The Rockefeller Foundation highlighted my China story on vending machines for electric vehicles to combat pollution as one of four “resilience stories” of 2013 “you might of missed.” I guess…don’t miss it? http://www.rockefellerfoundation.org/blog/four-resilience-stories-you-might-have Rent a car from a Chinese vending machine To meet China’s increasing demand for automobiles, a company called Kandi Technologies is bringing […]

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Latest China Video Picked up by Time, Forbes, Aol, Treehugger…

January 8, 2014

My latest video on Kandi Technology Groups’ vending machine like electric vehicle garages in Hangzhou, China has been picked up by Time, Forbes, Aol, Treehugger and many others (links to articles below). In 2010, spurred by President Barack Obama’s push for a “green economy” I started research for a potential documentary on green technology. I […]

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Spreading the Message: Looking at Forwarding Behavior of Video Viewers

January 2, 2014

USC Professor, Henry Jenkins says, “If it doesn’t spread, it’s dead” (Usher, 2010). Spreadable media travels across media platforms partly because people take it in their own hands and share it with their social networks (Usher, 2010). In Usher’s interview with Jenkins it is pointed out that the widespread circulation of media content through the […]

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Creative Components of Viral Video

December 29, 2013

You have just 10 seconds to capture your online viewer, which means you better save the best stuff for the first few seconds and grab hold of your audience. Statistics by Visible Measures (2010) illustrate just how fickle online viewers can be: “People watching television tend to be sitting on comfy sofas with a dinner […]

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Emotion Drives Action

December 16, 2013

Emotions and feelings play an important role in guiding a person’s decision-making behavior. “The most basic form of feeling is affect, the sense (not necessarily conscious) that something is good or bad,” writes Slovic (2007). These affective responses occur “rapidly and automatically” (Slovic, 2007). We quickly associate feelings with words like “treasure” or the word […]

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Viral Messages Connect Emotionally

December 13, 2013

In the online medium connecting with a viewer quickly and evoking an emotional response are shown to be indicators leading to the viral spread of video. Dobele et al. (2007) found in their research a distinct relationship between emotion and forwarding behavior for a viral message. Forwarding of a message on the Internet is a […]

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